Web development involves elements of web design, information architecture, and other practices like coding and writing markup. It’s commonly referred to as the “back-end” development and is the stage of the website design process when we build your site.
With more complex sites like those made for online retailers or with content paywalls, we can construct unique solutions from scratch, meaning your site works as well as it possibly can.
If there’s one thing that business owners expect from the web developer community today, it’s immediacy. Not only should sites load quickly, be responsive to different devices, and deliver instant results, but they should be built quickly too.
The rise of drag-and-drop website design programmes such as Wix and Squarespace mean that more business owners than ever before are creating their own websites, and for a relatively small cost. However, DIY websites are limited by the platforms they’re built on, and often, companies requiring specialised development features miss out on valuable features that could otherwise aid business growth.
Our web development skillset
Our programming and development skillset includes:
When we develop your website, we start from the ground up. Because you’re involved in the entire process, we take your unique needs into consideration.
Does your site require a content paywall? Maybe you’re looking to implement a password-protected section of your blog, or a portal for authorised staff to access outside of work. This sort of complex coding is unlikely to be provided by a DIY website service, and if it is, it certainly won’t deliver proper security.
The web development process
We always start with the basics. This involves working with us to determine your end user, why the user will be on your site, and how you want them to interact with the site.
Once we’ve designed your site, we’ll start developing it using back-end content management access systems (CMS) to ensure optimal security and ease of use.
Quality assurance and testing is next. This stage of the process ensures that your site is responsive – that is, it’s compatible with all browsers and devices – and checks for any security concerns. Here, we can make changes to the fundamental code your site is built with to rectify any issues it’s having.
Simplicity is key, and it’s a principal that we implement in our web development process. The faster your users can find the information they need, the more likely they’ll be to stay on your site. This will decrease bounce rate, which in turn positively affects your Search Engine Optimisation (SEO) ranking.
What does a higher SEO ranking mean? Well, you’ll be further up the Google search results, so customers will be more likely to click on your site over a competitor’s. This means increased online visibility, wider brand reach, and more sales leads.
Once your site is ready to go live, we’ll oversee the migration and installation of monitoring and analytic tools to make sure you’re always informed on its status.
And, once your site is live, we provide ongoing support and maintenance. Worried about a security vulnerability? We’ll be monitoring your site 24/7, 365 days a year, and can catch the problem with little disruption.
Get in touch
Looking for a web design company that understands your brief and knows how to implement it?
Call us today on 01702 567957 or drop us an email using our contact form.