Web Design Essex
With our many years of experience in graphic design, website design and our focus on user experience (UX), we deliver clean, streamlined websites that are designed to appeal to your target demographic. We know the importance of responsive design – that is, websites designed to adapt their layout depending on which device is being used.
Excellence in web design is driven equally by how intuitive your visitors find your website to use and by the technology behind it.
We specialise in the WordPress CMS; an SEO-friendly platform which powers over 40% of all websites.
The importance of user experience in web design
Design isn’t just visual. When a user visits your site, design will dictate their whole experience – from how quickly your pages load to the interaction between hover, click, and touch.
How do you want your users to interact with your website? When designing a site, we consider how the following points will deliver the optimum user experience:
- Who is using your site?
- What do you want them to do on your site?
- What do you want them to feel when they finally leave the site?
We create a “user profile” based on the points above – this is a persona which best illustrates your target user demographic. We can use this persona to inform design choices, content inclusion, and optimised user experience.
When your site goes live, it will be intuitive and easy to navigate. This means potential customers will spend longer on the site learning about your brand, and they’ll be more likely to respond to your call to action.
Attention to detail
A good design has the potential to be great with a little attention to detail. Not only will this mean your site design is more streamlined and modern, but it will make using your site easier for visitors.
Focusing on details too early in the design process can take away from the overall product, leading to cluttered pages and a confusing user interface. This discourages potential clients and customers from getting in touch, as staying on the site simply isn’t worth their effort.
Though our job involves digital design, we understand that sketching with a paper and pencil is an invaluable skill. Without an organic design, your website can become restricted by the digital parameters that computer software puts in place. Sketching and wireframing allows us to note down ideas as they occur and gives you a variety of design options to choose from.
After you approve our initial wireframes, we start building your site. The journey from paper to pixels is an exciting one, and we’ll keep you updated periodically so you can see how your design is progressing. This gives you the opportunity to suggest any changes you may have in mind, or perhaps a new direction you’d like us to explore.
Get in touch
Looking for a web design company that understands your brief and knows how to implement it?
Call us today on 01702 567957 or drop us an email using our contact form.