User Experience

User Experience (UX) dictates all aspects of web design. Essentially, it covers how a user feels when they interact with your site or application.

We use tried and tested principals to ensure good UX with intuitive design, quick loading speeds, a holistic understanding of who is using the site, and a clear pathway to follow up on your call to action.

As your website is often your customer’s first impression of your company, it needs to be functional and free from obstructions. This can increase conversion rates as well as improve your brand reputation, which is why we take into account the needs, expectations, and wants of your users when we design and develop your site.

Once we’ve established this, we can start building the fundamental components that go into a user-oriented site.

Why UX matters

Neglecting UX results in unattractive, badly-designed sites that users will be unlikely to revisit. Of course, this is the last thing you want – customer loyalty is vital in maintaining and improving brand reputation.

For complicated sites like retail, or those concerned with online sales, UX is crucial for ensuring ease of use. The site needs to be organised in such a way that all users are able to intuitively make secure purchases. Without obvious signals and simple pathways, users will grow increasingly bored with your site.

So, how is bad UX demonstrated? Think overloaded servers, account creation problems, and site downtime – all problems you want to avoid.

According to the Usability Professionals Association, good UX brings with it six key benefits:

  • Increased productivity
  • Increased sales
  • Decreased training and support costs
  • Reduced development time and costs
  • Reduced maintenance costs
  • Customer satisfaction

We both design and develop websites, meaning we can prioritise UX at every step of our process. Often, ensuring UX positivity is a job focused on by developers alone, but by intelligently applying UX principals in the design stages, we can reduce the time spent correcting errors once we come to build your site.

How good UX is demonstrated

UX should be invisible. It works behind the scenes, binding design elements together to create a wholly enjoyable experience for the user.

UX is especially important for responsive sites, as they’re viewed slightly differently across multiple devices. Take YouTube, for example. Their desktop site is presented differently to their mobile site (and application), and yet the feeling users get when using either is universal. Users intuitively understand how to use the site, because the design is UX oriented.

We implement universal user experiences across responsive sites to keep your users coming back. The more familiar they are with the experience your site provides, the more likely they are to revisit.

E-Commerce sites especially need to provide a seamless transitional experience between desktop and mobile versions, as more customers than ever before are starting their purchase on one device and finishing it on another.

To implement this, we research examples of good UX across sites which are similar to your own. By looking at how the UX is implemented and why it works, we can assess how best to approach the design and development of your site.

Get in touch

Looking for a web design company that understands your brief and knows how to implement it?

Call us today on 01702 567957 or drop us an email using our contact form.