To connect with your customer base, you need to contact them directly. Email is the best way to market your brand, whether you’re looking at B2B or B2C marketing.
The number of sent and received emails per day in 2017 exceeded 269 billion globally, drawing attention to the importance of email marketing. Visitors to your site who aren’t yet ready to get involved in the sales process will often be happy to add their email address to your mailing list – this is where you see the most online conversions.
With our tools at your disposal, you’ll be able to see immediate results from your campaigns with real-time statistics like conversion rates, device preference, unopened and opened emails, and even quantity of link clicks.
We design and build stunning, effective HTML email templates that work with all the major email marketing services, MailChimp, Campaign Monitor, Constant Contact etc.
If you already use one of these services we can design and build HTML templates that incorporate their guidelines and add the template to your account so you can re-use for any future campaigns.
The email marketing process
We work with you to determine your marketing strategy, then, we define the email concept and start producing the content.
We then design and build the HTML email template, paying careful attention to how it will look in someone else’s inbox, regardless of their email host.
We then set up the email campaign – configuring all the necessary technical information, unsubscribe links and subject line. Once this is established, we send the email campaign.
Once sent we can use analytics tools to evaluate your campaign. We’ll deliver to you a full report which will include important statistics like the rate of undeliverable or unopened email, the distribution and quantity of link clicks, and even the number of conversions.
What are the benefits?
Using us to deliver your email campaign means you’ll be accessing our expert design, development, and advanced email marketing knowledge and skills. We’re able to design effective, targeted campaigns that will increase conversions and the likelihood of continued brand loyalty from customers.
Email marketing itself brings with it a whole host of benefits, including:
Email is incredibly simple to share. Should your recipients think a deal or offer is brilliant, they can easily forward the message to a friend at the click of a button. No other type of marketing is as effective in this way – your reach extends beyond the initial target database. We design and implement effective, shareable email campaigns in order to reach as many people as possible. Though the design focuses on your target demographic, we understand that in order to further extend your marketing capacity, the content, format, and design need to be universally attractive.
Businesses usually wait weeks to see sales as a result of broadcast or print campaigns, but with email you can often receive direct responses within hours, or even minutes. We can design and implement “24-hour sale” email offers, for example, which prompt the recipient to take immediate action.
Return on Investment (ROI)
Email has a median ROI of 122%, which is over 4x higher than any other marketing format, including social media, paid search, and direct mail.
Because of this we can create email campaigns which focus on simplicity, well-written copy, and intuitive response. Your recipients will be prompted to click hyperlinks to your website, and you’ll receive analysis and data regarding conversion rate and device and platform preference.
An email campaign shouldn’t end after one design. To ensure a constant communicative relationship, we analyse data and deliver you with a full-scale report after each email is broadcasted.
Get in touch
Looking for a web design company that understands your brief and knows how to implement it? Call us today on 01702 567957 or drop us an email using our contact form. We’ll be back in touch with you shortly.